A note from the founder
Hey, I’m Braeden, the creator of Sure Outdoors. My obsession
with the wild started at 12 years old, hunting grouse through
the rugged terrain of British Columbia with my dad. I was hooked
pretty quick.
By 14, I had moved into mule deer. That September, during junior
season, I shot my first deer: a 4 x 3 mule deer still in velvet.
Early-season mule deer has been my favourite hunt ever since.
These days, whitetails have become an obsession too. Rutting
whitetails in November are a close second for me: cold mornings,
long sits, and the kind of patience that makes the whole season
feel earned.
Sure Outdoors started as a way to share raw, authentic hunts on
YouTube. As the passion grew, so did the vision: premium outdoor
apparel that feels credible in the hills and clean enough to wear
every day.
Driven by authenticity
I kept seeing the same gap in hunting-themed clothing: flimsy
fabrics, generic graphics, and animals that no real western
hunter would recognize. The Sure Outdoors standard is simple: if
it does not represent western game accurately, we will not put it
on the clothing.
FIRST HAT RESERVATIONS OPEN NOW!
The First Run "S" Hat is available to reserve now, ahead of the
full Fall 2026 collection. Heavyweight graphic tees and future
small-batch pieces are being built slowly, tested carefully, and
released deliberately.
- Braeden
Founder, Sure Outdoors
